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Online BAS in General Business: Courses

Curriculum Details


New Mexico Highland’s online Bachelor of Applied Science in General Business features 11 core courses that provide a strong foundation of business knowledge in topic areas like economics, management, marketing and strategic decision making. With nine electives built into the curriculum, you can customize your studies to align with your interests and professional goals.

Each course is eight weeks long and delivered in an asynchronous, 100% online format designed to fit your schedule. Our dedicated faculty and staff will offer personal support throughout the program, advising you on coursework, career paths and graduate study options.

Highlands University business courses use a hands-on learning approach featuring simulations, case studies and team projects to prepare you for the challenge of today’s global business world. The Department of Business Administration hosts speakers and alumni throughout the semester, giving you first-hand insights from current professionals in the field. When you finish your studies, you’ll have marketable skills you can apply in a wide range of roles.

Required University Core


Macroeconomics is the study of national and global economies. Topics include output, unemployment and inflation; and how they are affected by financial systems, fiscal and monetary policies. Prerequisite: MATH 1220 or permission of instructor. Previous NMHU ECON 216.

This course will provide a broad overview of microeconomics. Microeconomics is the study of issues specific to households, firms, or industries with an emphasis on the role of markets. Topics discussed will include household and firm behavior, demand and supply, government intervention, market structures, and the efficient allocation of resources. Prerequisites: MATH 1215 or 1220. 

Business Administration Core


Survey of the legal environment of business and common legal principles including: the sources of law, dispute resolution and the U.S. court systems, administrative law, tort law, contract law, agency and employment law, business structure and governance, ethics and corporate social responsibility. Explores sources of liability and presents strategies to minimize legal risk. 
This course familiarizes students with standard business application software, especially integrated software suites. Sharing of data among applications and the extended capability of standard applications with macros is covered. The business applications in accounting, finance, and management will be solved using both spreadsheets and when applicable using relational databases and query language.
An introduction to the basic theory of management including the functions of planning, organizing, staffing, leading, and controlling; while considering management’s ethical and social responsibilities.

This course will help prepare true leaders with the necessary traits to apply moral philosophies and the values of responsibility, integrity, honesty, and fairness in ethical decision making. True leaders collaborate and support growth of others and make appropriate ethical decisions  that promote liberty, justice, and equality. Prerequisites: BLAW 2110, MGMT 2110.

This course is designed to provide budgeting skills to leaders, enabling them to make critical decisions related to the financial health of their organizations. It introduces the process related to the development and management of the budgeting process, requirements, and oversights set by external issues that agencies, and ethical concerns facing leaders. The course also examines resource allocation issues that arise and shape fiscal outcomes in an organizational setting. Prerequisites: Completion of math requirement for the University Core Curriculum.

Students develop the principles of scientific, professional, and technical writing. Major assignments include formal proposals and reports. Minor assignments include resumes, short reports, instructions, correspondence, and memoranda. Stress is placed on developing a clear and concise writing style. Prerequisite: ENGL 1120.
A study of the problems encountered and special knowledge needed for successfully starting a new business. Particular attention is given to the development of the business concept and its implementation through the development of a business plan.
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers. Prerequisite: BMIS 3760. 

This course creates a learning architecture where students can inform, improve, and practice their strategic thinking capabilities to affect change in the public policies and managerial practices. Highly successful managers in the public sector share common characteristics. Given the rapid changes in the public sector, effective leaders must propel their organization to deliver high quality products and/or services while maintaining outstanding customer service. Given the ever-growing complexity and interconnectedness  of our society, leaders in the public sector must forge collaborations and partnerships with other organizations and businesses. Furthermore, effective departments, programs, and entities in the public sector must strive to foster an environment of innovation in order to remain successful and competitive. Prerequisites: This course will be taken during the last semester of enrollment with permission of instructor.

Recommended Electives – Choose 9 Courses


This course is designed to help you think strategically about communication and aid in improving your written, oral, and interpersonal communication skills as a future leader. It introduces best practices by applying key communication theories and strategies to organizational challenges, involving ethical concerns, crisis management, conflict management, change management, and social media communication. Prerequisite MGMT 2110.

This course provides a broad understanding and knowledge if important business analytic topics and how they can be used to support decision making in all business areas such as government, education, and agriculture, Emphasis will be on the technical decision making. Students will learn how data exploration results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made. Prerequisite: BMIS 3760.

This course will examine a series of real-world case studies in innovation within several industries such as business, healthcare, science, and technology.  The goal of this course is to distill the essence of innovation and entrepreneurship and apply it to a range of business, societal, and personal situations.

This course illustrates important aspects of project management, an essential function in both for-profit and not-for-profit organizations. Students will work in teams to study the importance of planning, resource allocation, metrics, tracking, and reporting project costs and schedules. State-of-the-art software will be used for an extensive project during the course of the semester.

International Business surveys key elements of international business, focusing on factors influencing management decision-making in an international setting. The course explores how managers respond to economic, political, cultural and social factors facing business. Prerequisites: ECON 2110 and 2120 or permission of the instructor.

This course covers those topics which would be relevant to the role of human resource department in today’s firm. Topics include: human resource management, compensation and benefits, labor relations, E.E.O., affirmative action, employment and placement, training and development, and other related topics.

This course covers those topics which would be relevant to the role of human resource department in today’s firm. Topics include: human resource management, compensation and benefits, labor relations, E.E.O., affirmative action, employment and placement, training and development, and other related topics.

Seminar in Leadership examines the process of leadership, human behavior, and situational leadership. The objective of the course is to help leaders understand their leadership style and provide them with tools to lead individuals, groups, and teams to achieve the goals of the organization. Assess real world situations and implications from a leadership perspective and make necessary changes to help organizations be more efficient and effective. Prerequisites: MGMT 2110.

This course addresses the fundamental aspects of leading and motivating people. It includes understanding and working with people on an individual basis as well as leading groups. High-performing organizations and the challenges of leading change in organizations are covered. Prerequisite: MGMT 2110.

This course addresses the increasing intrusion of the law into personnel functions by familiarizing students with the Equal Employment Opportunity and personnel law. Such topics as the Family Medical Leave Act and the Americans with Disabilities Act will be discussed as they relate to personnel practices. Prerequisite: MGMT 2110.
Introduction of the study of how and why consumers buy products and services. Study of the psychological, sociological, behavioral, and cultural aspects of the buying decision and how firms can use this information to sell more effectively in the marketplace. Prerequisite: MKTG 2110. 
Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with consumers. This course provides the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and monitor and measure the results of these efforts. Prerequisite: MKTG 2110 or equivalent.
The course focuses on the place of Internet marketing in an integrated marketing strategy, consumer behavior on the Internet, current Internet marketing practices, and the future of Internet marketing. Prerequisite: MKTG 2110, cross-listed as MKTG 4510.
This course examines the role of advertising and promotion in a firm’s integrated marketing communications strategy. Traditional advertising functions and strategies are analyzed along with new forms of advertising and promotion driven by changing technology. Prerequisite: MKTG 2110.
Objectives, problems, and challenges facing those who engage in marketing operations in foreign countries. Foreign marketing organizations, cultural dynamics, trade channels, the legal environment, and political considerations are examined. Prerequisite: MKTG 2110.
This course will offer an overview of brands, branding, brand strategy, brand portfolios and brand management. Students will examine how to create and maintain strong brands and brand portfolios. This course will focus on types of communication used to create and build brands and brand relationships. Prerequisite: MKTG 2110.

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